Chinese business etiquette中国商业礼节 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

In the tradition of Warners Japanese Business Etiquette, here is the newly-updated guide to social and business protocol in the Peoples Republic of China. East-West business is booming, as thousands of Americans flock to China to seek explosive opportunities. Now, Scott D. Seligman, an expert with 25 years of experience dealing with the Chinese, provides complete and up-to-date advice on how to succeed in China. With clarity and humor, Seligman shows how to avoid costly misunderstandings, interpret behavior, avoid the unintentional gaffe, and make positive impressions, all while closing million-dollar deals and forming priceless friendships.

Preface

Foreword by Robert A.Kapp

Introduction:The Scrutable Chinese

Ⅰ.Protocol and the Larger Picture

25oo Years of Interpersonal Relationships The Advantages of Learning Chinese Ways Taiwan, Hong Kong, and the Mainland

Ⅱ.Getting in Touch

　Counterpart Organizations

　Delegations

　Recap: Six Points on Getting in Touch

Ⅲ.Meeting and Greeting People

　Breaking the Ice

　Forms of Address: Negotiating Chinese Names

　Official Welcomes and Send-Offs

　On the Telephone

　Recap: Eight Reminders

　on Meeting and Greeting

Ⅳ. Some Basic Cultural Differences

　Individualism versus Group-Centeredness

　The Danwei-The Work Unit

　Confucianism

　Mianzi-Face

　Guanxi-Connections

　Reciprocity

　Privacy

　Recap: Eleven Points on Cultural Differences

Ⅴ.Liiie: The Fine Art of Politeness

　Surface Harmony

　Using Intermediaries

　The Chinese Circle

　Class Distinctions

　Nonverbal Communication

　Saying No

　Recap: A Dozen Points on Etiquette

Ⅵ.The Business Meeting

　Arranging the Meeting

　The Setup

　The Course of the Meeting

　Using Interpreters

　Concluding a Meeting

　Recap: A Dozen

　Notes on Business Meetings

Ⅶ.Relationships with Foreigners

　The Chinese View of Outsiders

　Business Relationships

Ⅷ The Chinese Banquet

Ⅸ Gift-Giving

Ⅹ Guanxi:Grease for the Wheels of China

Ⅺ Mianzi:About Face

Ⅻ Getting Things Done in China

ⅩⅢ Hosing the Chinesd

Afterword

Appendix

Glossary of Chinese Terms Used in this Book

Index

About the Author

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书籍介绍

East-West business is booming as thousands of people flock to China. The author, with 25 years of experience dealing with the Chinese, provides up-to-date advice on how to succeed, avoid gaffes, interpret behaviour and make positive impressions.