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YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television.

New New Media details the benefits, opportunities, and dangers of these transformations.

New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers. This distinguishing feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are shifting.

Features

As a part of the Penguin Academic series, New New Media offers students the most cutting-edge information at a competitively lower price.

New New Media is about the advent and the impact of media newer than 'new' media - as different from the classic new media of email and websites, as those new media are to old media such as newspapers and television.

Discusses how new new media is turning consumers of media (teens, adults, children)

into producers of media and global communicators.

Analyzed in greater depth than that found in other contemporary resources, readers are able to gain insight not only into the mechanics of Blogging (Ch.2), YouTube (Ch.3), Wikipedia (Ch.4), Digg (ch.5), Second Life (Ch.9), Podcasting (Ch.10), Twitter (ch.8), Facebook and Myspace (ch.8), but also into the role these new new media are actively playing in shaping our society.

Discussed alongside the use of new new media, the 2008 Election (ch.12) provides a relevant backdrop through which the reader can grasp the influence new new media are having on the world.

Extensive research and sources, as well as the author's first-hand experience as a practitioner with each of the media considered in the book, provides an academic framework through which to explore and understand new new media.

Preface

1: Why 'New New' Media?

New New Media Encompass Prior New Media Principles

Why “New New” Rather than Social Media, Screen Arts, or Web 2 or 3.0? Categories of New New Media

Speed in New New Media Evolution Not Only In Software But Hardware

The Prime Methodology: Learning by Doing

The Order and Content of the Chapters

2: Blogging

　　A Thumbnail History of Electronic Writing

　　Blogging about Anything, Forever

　　Comment Moderation

　　Commenting on the Blogs of Others

　　Comments as Correctors

　　MySpace Message from Stringer Bell, of The Wire

　　Changing the Words in Your Blog After Publication

　　Long Range Blogging and Linking

　　Group Blogging

　　Monetizing Your Blog

　　Is Monetization Incompatible with the Ideals of Blogging?

　　Dressing Up Your Blog with Images, Videos, and Widgets

　　Gauging the Readership of Your Blog

　　Different Blogging Platforms

　　Are Bloggers Entitled to the Same 1st Amendment Protection as Old-Media

　　 Journalists?

　　Bloggers and Lobbyists

　　Anonymity in Blogging

　　Blogging for Others

　　Changing the World with Your Blog

　　A Town Supervisor and His Blog

　　“Bloggers in Pajamas”

　　The Blogosphere is Not Monolithic and Not All-Powerful

　　Further Tensions Between New New Media and Older Forms

　　The Need for Old Media Reporting in an Age of New New Media Journalism

　　Old Media and New New Media Symbiosis: Easter Eggs for Lost and Fringe

3: YouTube

　　“Obama Girl”

　　 YouTube Presidential Primary Debates

　　Telegenic + YouTube = Cybergenic

　　YouTube Undeniability and Democracy

　　YouTube Usurps Television as a Herald of Public Events

　　YouTube is Not Only Omni-Accessible and Free to Viewers - It's Free to

　　 Producers

　　Obama as the New FDR in New New Media as well as the New New Deal

　　Amateur YouTube Stars and Producers

　　Viral Videos

　　Viral Videos Gone Bad

　　The YouTube Revolution in Popular Culture

　　Roy Orbison's Guitar

　　“My Guitar Gently Weeps” Through the Ages

　　YouTube Retrieves MTV

　　Will YouTube Put iTunes Out of Business?

　　YouTube Refutes Lewis Mumford, and Turns the Videoclip Into a Transcript

　　Tim Russert, 1950-2008

　　YouTube's Achilles Heel: Copyright

　　Comments as Verifiers on YouTube: The Fleetwoods

　　The Pope's Channel

　　YouTube as International Information Liberator

4: Wikipedia

　　Pickles and Pericles

　　Inclusionists v. Exclusionists: Battle Between Wikipedian Heroes

　　Neutrality of Editors and Conflicts of Interest

　　Identity Problems

　　All Wikipedians Are Equal, But Some are More Equal than Others

　　Transparency on Wikipedia Pages

　　Wikipedia versus Britannica

　　Old vs. New New Media in Reporting the Death of Tim Russert

　　Encyclopedia or Newspaper?

　　Does Wikipedia Make Libraries Unnecessary?

　　The United Kingdom versus Wikipedia

5: Digg

　　Shouting, Paying for Diggs (and Buries)

　　“Friends” in New New Media

　　 Ron Paul vs. Barack Obama on Digg

　　 Ron Paul and the Older Media

　　 Reddit, Fark, Buzzflash, and Digg Alternatives

6: MySpace

　　 The Irresistible Appeal of “Friends”

　　 “Cyberbullying” on MySpace

　　 New New Media Provide Medicine for Cyberbullying

　　 MySpace as One-Stop Social Media Cafeteria

　　 MySpace Music and New New Media

　　 MySpace Poetry

　　 MySpace Bones: Cooperation Between Old Media Narratives and New New

　　 Media

7: Facebook

　　 MySpace vs. Facebook: Subjective Differences

　　 MySpace vs. Facebook: Objective Differences

　　 Facebook Friends as a Knowledge-Base Resource

　　 Facebook Friends as Realtime Knowledge Resources

　　 Facebook Groups as Social and Political Forces

　　 Facebook as Myriad Local Political Pubs

　　 Meeting Online Friends in the Real World

　　 Reconnecting with Old Friends Online

　　 Protection for the 'Hidden Dimension': Cleaning Up Your Online Pages

　Photos of Breast-Feeding Banned on Facebook

8: Twitter

　　 The Epitome of Immediacy

　　 Interpersonal + Mass Communication = Twitter

　　 Twitter as Smart Tee-Shirt or Jewelry

　　 Pownce and other Twitter-Likes

　　 Twitter Dangers: The Congressman Who Tweeted Too Much

　　 McLuhan as Microblogger

9: Second Life

　　 History and Workings of Second Life

　　 Second Life and Real Life Interface

　　 A Seminar in Second Life

　　 Kenny Hubble, Second Life Astronomer

　　 Sex in Second Life

　　 Lost in Second Life

10: Podcasting

　　 How is a Podcast Made?

　　 Blueprint for a Podcast

　　 Podcast Storage and Distribution: Players, ITunes and RSS Feeds

　　 Case Study of Podcast Success: Grammar Girl

　　 Podcasts on Phones and in Cars

　　 Podiobooks

　　 Podcasts and Copyright: Podsafe Music

　　 Advertising on Podcasts

　　 Live Streaming

　　 Webinars and Vidcasts

11: The Dark Side of New New Media

　　 Pre-New New Media Abuses: Bullying, Flaming, and Trolling

　　 Online Gossiping and Cyberbullying

　　 Cyberstalking

　　 Twittering and Terrorism

　　 The Craigslist Bank Heist

　　 Spam

　　 Old Media Over-Reaction to New New Abuses: The Library vs. the Blogger

12: New New Media and the Election of 2008

　　 Obama Married the Internet to Community Organizing

　　 New New Media VP Announcement Misstep

　　 Inauguration and After on the Internet

　　 The President and the Blackberry

　　 White House Moves from Web 2.0 “Dark Ages” to New New Media

13: Hardware

　　 The Inevitability of iPhone and Mobile Media

　　 The Price of Mobility

　　 The New New Media Exile of Useless Places

　　 Smartphones in the Car, in the Park, and in Bed

　　 Batteries as the Weak Spot

　　 iPhones, Blackberries, Bluetooth, and Brains

Bibliography

Index

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